Embracing the future: our brand refresh
At Davison Highley, we’re thrilled to unveil our new brand identity – a significant step forward that reflects who we are today and where we are headed as a company. This rebrand is more than just a fresh look; it is an evolution of our identity, aligning our heritage with our vision for the future.
Our previous logo, crafted 25 years ago, has been a faithful emblem of our journey, but it’s time for a change that truly captures the essence of Davison Highley. This reimagined identity represents a seamless blend of our values, craftsmanship, and commitment to exceptional quality, sustainability, and innovation. With this refresh, we aim to better communicate the distinctiveness of our brand to clients, partners, and the wider design community.

Defining Our Values
At the heart of our rebrand are four key pillars that embody the essence of Davison Highley. These pillars guide everything we do, shaping the way we design, create, and engage with the world.
British
Our roots are firmly planted in the rich heritage of British craftsmanship. Since 1979, we’ve proudly designed and manufactured furniture in High Wycombe, the home of furniture making. As an independent, family-owned business, we champion local artisanship, support the local economy, and remain steadfast in our commitment to delivering world-class quality.
Design
Exceptional furniture for exceptional spaces. With design that makes a difference, offering meticulous attention to detail and a constantly evolving product range. Our passion is in creating tailored design solutions for our clients and as upholstery specialists, we merge aesthetics and functionality to create bespoke pieces that elevate spaces.
Reputation
Integrity and relationships are at the core of who we are. We’ve built a reputation for quality, reliability, and principled business practices. From nurturing long-standing client relationships to fostering partnerships with trusted suppliers, we ensure continuity and excellence across all aspects of our work.
Sustainability
Sustainability is not just a value; it’s embedded in our DNA. From robust product design to sustainability accreditations, we’re committed to minimising our environmental impact. With a local supply chain and an ambitious goal to achieve net zero by 2030, we are determined to make a difference for future generations.
Exceptional British craftsmanship, creative design, and excellent service is what we are all about. With a commitment to sustainability and quality, we create long-lasting furniture that brings spaces to life.

Introducing our new logo
Attention to detail was paramount in its creation, from the balanced spacing of letters to the lining through vertical elements, symbolising our expertise in upholstery and pattern matching while the bold, geometric, and uncomplicated typeface reflects the precision and quality of our furniture. We think the logo balances modernity with heritage, reflecting the premium nature of our furniture and the craftsmanship behind it.

This refresh marks an exciting new chapter for Davison Highley. It’s a visual and strategic affirmation of our commitment to excellence in craftsmanship, innovative design, sustainability, and trusted relationships. We’re excited to share this journey with you and look forward to continuing to create exceptional furniture for your exceptional spaces.
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